Super Mario: How Nintendo Conquered America, Paperback/Jeff Ryan

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Caracteristicile produsului Super Mario: How Nintendo Conquered

• Brand: Portfolio
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 02-07-2025 08:03:08

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Descriere magazin:
The first princess Mario saved was Nintendo itself. In 1981, Nintendo of America was a one-year-old business already on the brink of failure. Its president, Mino Arakawa, was stuck with two thousand unsold arcade cabinets for a dud of a game ( Radar Scope ). So he hatched a plan. Back in Japan, a boyish, shaggy-haired staff artist named Shigeru Miyamoto designed a new game for the unsold cabinets featuring an angry gorilla and a small jumping man. Donkey Kong brought in $180 million in its first year alone and launched the career of a short, chubby plumber named Mario. Since then, Mario has starred in over two hundred games, generating profits in the billions. He is more recognizable than Mickey Mouse, yet he s little more than a mustache in bib overalls. How did a mere smear of pixels gain such huge popularity? Super Mario tells the story behind the Nintendo games millions of us grew up with, explaining how a Japanese trading card company rose to dominate the fiercely competitive video-game industry. "