We all know that Change is hard.
This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut..
Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses.
The authors\' lessons are backed up by anecdotes that deal with such Things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target.
The trick is to find the balance between our powerful drives and our reason.
Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway.
The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change.
Illustrating their ideas with scientific studies and remarkable real-life turnarounds - from the secrets of successful marriage counselling to the pile of gloves that transformed one company\'s finances - the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour.
But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book.
It\'s unsettling, it\'s time-consuming, and all too often we give up at the first sign of a setback.
We all know that Change is hard
