Why is it so Hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that\'s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick.
Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline..
The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.
The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
In Switch, the Heaths show how everyday people--employees and managers, parents and nurses--have united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
This tension can doom a Change effort--but if it is overcome, Change can come quickly.
The rational mind wants to Change something at work; the emotional mind loves the comfort of the existing routine.
The rational mind wants a great beach body; the emotional mind wants that Oreo cookie.
Psychologists have discovered that our minds are ruled by two different systems--the rational mind and the emotional mind--that compete for control.
Why is it so Hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that\'s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick
