The Attention Merchants: The Epic Scramble to Get Inside Our Heads, Hardcover/Tim Wu - Knopf Publishing Group

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From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term -net neutrality---a revelatory, ambitious and urgent account of how the capture and re-sale of human Attention became the defining industry of our time.
In nearly every moment of our waking lives, we face a barrage of messaging, advertising enticements, brand.
Feeling Attention challenged? Even assaulted? American business depends on it.
From Tim Wu, author of the award-winning The Master Switch ( a New Yorker and Fortune Book of the Year) and who coined the term -net neutrality---a revelatory, ambitious and urgent account of how the capture and re-sale of human Attention became the defining industry of our time