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The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Peter Fader

Name: The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Peter Fader
Brand: Peter Fader
Price: 99.15 RON
Availability: InStock

Vânzător

libris.ro

Cumpără

Pret

99.15 Lei 123.94 Lei

Categorie (vânzător)

Business & Economics

Marca

Peter Fader

Produs actualizat în urmă cu 26 zile

Descriere YEO:

The Customer Centricity Playbook: Implement - Disponibil la libris.ro

Pe YEO găsești The Customer Centricity Playbook: Implement de la Peter Fader, în categoria Business & Economics.

Indiferent de nevoile tale, The Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value - Peter Fader din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 99.15 Lei

Caracteristicile produsului The Customer Centricity Playbook: Implement

Brand: Peter Fader
Categoria: Business & Economics
Magazin: libris.ro
Ultima actualizare: 22-04-2026 00:26:07

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Descriere magazin:
n2019 BEST BUSINESS BOOK, DIGITAL BOOK WORLD n 2019 AXIOM BUSINESS BOOK AWARD WINNER n n Featured in Forbes, NPR\'s Marketplace, and a Google Talk, The Customer Centricity Playbook offers actionable insights to drive immediate value, according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. n n How did global gaming company Electronic Arts go from being named Worst Company in America to clearing a billion dollars in profit? n n They discovered a simple truth--and acted on it: Not all customers are the same, regardless of how they appear on the surface. n n In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive\'s executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. n n Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: n n- Develop a customer-centric strategy for your organization n- Understand the right way to think about customer lifetime value (CLV) n- Fine tune investments in customer acquisition, retention, and development tactics based on customer heterogeneity n- Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation n- Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader\'s first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value.

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