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We often invoke the ``magic`` of Mass media to describe seductive advertising or charismatic politicians.
Thinking abou.
How would it change our understanding of publicity, propaganda, love, and power? Mazzarella reconsiders the concept of ``mana,`` which served in early anthropology as a troubled bridge between ``primitive`` ritual and the fascination of Mass media.
In The Mana of Mass Society , William Mazzarella asks what happens to social theory if we take that idea seriously.
We often invoke the ``magic`` of Mass media to describe seductive advertising or charismatic politicians
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