Description COMPLETELY REVISED AND UPDATED EDITION By New York Times Best-Selling Author, Bill Schley Today\'s #1 communication\'s secret is: It\'s not what people hear.
Call it survival of the simplest--.
That\'s why "the right six words will always beat 6,000" when you know which to pick And it\'s all here in The Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence...or less.
It\'s what they repeat.
Description COMPLETELY REVISED AND UPDATED EDITION By New York Times Best-Selling Author, Bill Schley Today\'s #1 communication\'s secret is: It\'s not what people hear