Almost every hour of every day, people will try to Change Your Mind -- and they don\'t want you to notice, because none of it consists in giving you good reasons.
Covert PR can start wars -- the emotional testimony of fifteen year-old Nayirah which helped the case for the first Gulf War was assembled by PR firm.
Products are designed with the help of neuromarketing to appeal to unconscious minds; the taste of food is improved merely by brand association.
You are nudged, anchored, and incentivized.
Almost every hour of every day, people will try to Change Your Mind -- and they don\'t want you to notice, because none of it consists in giving you good reasons