The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email - Étienne Garbugli
Detalii The SaaS Email Marketing Playbook:
Vânzător
libris.ro
Pret
139.45 Lei
139.45 Lei
154.94 Lei
Categorie (vânzător)
Business & Economics
Marca
Tienne Garbugli
Descriere YEO:
Descriere magazin:
A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you\'re an email pro or just starting out.- Andrus Purde, Founder & CEO, Outfunnel - - No matter how great your product is, it\'s very likely that 40-60% of free trials never see your product a second time. This means that you stand to lose up to 60% of yourhard-earnedsignups.Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: increase onboarding and trial conversions; reduce churn; and grow monthly recurring revenue (MRR). By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That\'s the beauty of automation. It\'s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in: product onboarding completion; engagement; sales; and upgrades to annual subscriptions. We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than: Investing in more ads; Building new features hoping they\'ll drive engagement; Redesigning at the cost of trial and error. You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line. The SaaS Email Marketing Playbookincludes everything I would have loved to know about emailbeforeI got started at LANDR: how and when to create new emails or In-App messages to influence your users\' behaviors and purchase decisions; how to double, triple, or quadruple the performance of every single email you send; how to stand out in an increasingly more crowded inbox; and how to create processes and structure to systematically grow the performance of an email marketing program. The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others. You don\'t need to be a master copywriter (or have one on
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Indiferent de nevoile tale, The SaaS Email Marketing Playbook: Convert Leads, Increase Customer Retention, and Close More Recurring Revenue With Email - Étienne Garbugli din categoria Business & Economics îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.
Preț: 139.45 Lei
Caracteristicile produsului The SaaS Email Marketing Playbook:
- Brand: Tienne Garbugli
- Categoria: Business & Economics
- Magazin: libris.ro
- Ultima actualizare: 13-11-2024 01:34:21
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Descriere magazin:
A great no-BS resource where you are guaranteed to pick up useful tips and approaches, whether you\'re an email pro or just starting out.- Andrus Purde, Founder & CEO, Outfunnel - - No matter how great your product is, it\'s very likely that 40-60% of free trials never see your product a second time. This means that you stand to lose up to 60% of yourhard-earnedsignups.Do you just let them go? Email marketing is one of the highest leverage activities in a SaaS business. It can help: increase onboarding and trial conversions; reduce churn; and grow monthly recurring revenue (MRR). By introducing a single campaign today, you could significantly increase your conversions, and get the benefits of that increase predictably and repeatedly, week after week. That\'s the beauty of automation. It\'s also how we created an upsell program at LANDR that was generating up to 42% of weekly subscription conversions. When I joined LANDR, we were only sending 3 automated emails (and only 1 of those was performing). By focusing on sending the right email to the right user at the right time, performance jumped up, with increases in: product onboarding completion; engagement; sales; and upgrades to annual subscriptions. We made a lot of mistakes along the way (including sending 85,000 emails to the wrong users). It took a lot of trial and error, long hours, and exhaustive internet searches, but the results were obvious. Email was more effective at generating revenue than: Investing in more ads; Building new features hoping they\'ll drive engagement; Redesigning at the cost of trial and error. You can learn SaaS email marketing the way we did (through hard work), or jump to the front of the line. The SaaS Email Marketing Playbookincludes everything I would have loved to know about emailbeforeI got started at LANDR: how and when to create new emails or In-App messages to influence your users\' behaviors and purchase decisions; how to double, triple, or quadruple the performance of every single email you send; how to stand out in an increasingly more crowded inbox; and how to create processes and structure to systematically grow the performance of an email marketing program. The book also includes seven deep dives to help you implement your onboarding, upsell, retention, referral, and behavioral sequences, among others. You don\'t need to be a master copywriter (or have one on