#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising.
This book shows you the way..
You can do work that matters for people who care. * How marketing is at its core about the stories we tell ourselves about our social status. * The surprising role of tension in any decision to buy (or not). * Why the old approaches to advertising and branding no longer work. * Why the best way to achieve your goals is to help others become who they want to be. * The art of positioning--deciding not only who it\'s for, but who it\'s not for.
Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market.
No matter what your product or service, This book will help you reframe how it\'s presented to the world, in order to meaningfully connect with people who want it.
Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels.
Great marketers don\'t use consumers to solve their company\'s problem; they use marketing to solve other people\'s problems.
This is Marketing shows you how to do work you\'re proud of, whether you\'re a tech startup founder, a small business owner, or part of a large corporation.
Now, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package.
He is the inventor of countless ideas that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip .
Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. #1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising
