Women entrepreneurs are often portrayed as aggressive, high-heeled alphas, out to disrupt the status quo or dominate the board room.
In This Won\'t Be Pretty, she now.
But after feeling unfulfilled in her career, she started and grew a successful marketing business without any real guidebook or role model.
With a background in education and creative writing, Cassandra D\'Alessio never intended to be a business owner.
This is a book for the latter.
Many are not.
Some are.
Women entrepreneurs are often portrayed as aggressive, high-heeled alphas, out to disrupt the status quo or dominate the board room