Transforming the B2B Buyer Journey | Antonia Wade

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Pe YEO găsești Transforming the B2B Buyer Journey de la Kogan Page, în categoria Carte straina.

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Caracteristici și Avantaje ale produsului Transforming the B2B Buyer Journey

• Departament: gaming-carti-birotica
• Ideal pentru pasionații de jocuri, birotică și distracție online.

Preț: 211 Lei

Caracteristicile produsului Transforming the B2B Buyer Journey

• Brand: Kogan Page
• Categoria: Carte straina
• Magazin: carturesti.ro
• Ultima actualizare: 11-11-2024 01:46:56

Comandă Transforming the B2B Buyer Journey Online, Simplu și Rapid

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Descriere magazin:
Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey.Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing\'s relationship with sales.Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid.This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.