True Profitability: How to master complexity and increase profits by managing the long tail., Paperback/Patrick Mosimann - Createspace Independent Publishing Platform

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How can managers make the most of the vast combination of products and customers in their portfolios while curtailing harmful complexity? "Masters of Complexity" know how to use the "long tail" of product diversification to attract new clients and boost sales, without falling into chaos.
In this book, we have tried to capture the unique methods and approaches used by Masters of complexity to carry extreme numbers of products and services in their offerings, gaining new customers, and growing.
How can managers make the most of the vast combination of products and customers in their portfolios while curtailing harmful complexity? "Masters of Complexity" know how to use the "long tail" of product diversification to attract new clients and boost sales, without falling into chaos