Stephen Bernhardt warned almost thirty years ago that our "preoccupation with conventional essay format" excludes the rhetorical rigor of typographic elements.
John Trimbur extended this argument, noting that "one of the main obstacles to seeing the materiality of writing has been the essayist tradition and its notion of a transparent text." Visual rhetoric scholars have interrogated the ways in which meaning-making happens iconographically, photographically, and via other visual means..
Stephen Bernhardt warned almost thirty years ago that our "preoccupation with conventional essay format" excludes the rhetorical rigor of typographic elements