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Understanding Interactive Network Branding in SME Firms | Nikolina Koporcic, Jan-Ake Tornroos - Emerald Publishing Limited


Understanding Interactive Network Branding in SME Firms | Nikolina Koporcic, Jan-Ake Tornroos
578.9 Lei

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(17-05-2024)
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Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs)..
Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs).


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