Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and Delivering Brands today.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge..
The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
Sidenotes appear to the right of the text, and provide elaborations and references.
The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use.
Featured Principles are as diverse as: Authenticity Social Responsibility World Building Gatekeepers Rituals and routine Each principle is presented in a two-page format.
By considering these Concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Richly illustrated and easy to navigate , this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice.
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and Delivering Brands today
