Unlocking the Customer Value Chain | Thales S. Teixeira, Greg Piechota

Descriere YEO:

Unlocking the Customer Value Chain - Disponibil la carturesti.ro

Pe YEO găsești Unlocking the Customer Value Chain de la Random House USA Inc, în categoria Carte straina.

Indiferent de nevoile tale, Unlocking the Customer Value Chain | Thales S. Teixeira, Greg Piechota din categoria Carte straina îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Caracteristici și Avantaje ale produsului Unlocking the Customer Value Chain

• Departament: gaming-carti-birotica
• Ideal pentru pasionații de jocuri, birotică și distracție online.

Preț: 126 Lei

Caracteristicile produsului Unlocking the Customer Value Chain

• Brand: Random House USA Inc
• Categoria: Carte straina
• Magazin: carturesti.ro
• Ultima actualizare: 17-05-2025 02:49:44

Comandă Unlocking the Customer Value Chain Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Unlocking the Customer Value Chain de la carturesti.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
Based on six years of research, Harvard Business School professor Thales Teixeira shows how and why industries are disrupted, and what established companies can do to respond--as well as what potential startups must master if they hope to gain a competitive edge.As it turns out, there is a pattern to disruption in an industry, whether the disruptor is Uber, Airbnb, or a dozen other startups that have shaken up incumbents and threatened the status quo.For disruptors to pose a threat to an industry, they have to successfully break the link in choosing, purchasing, or consuming a product or service. Upstarts, Teixeira shows, do not attempt to compete with or overtake a reigning incumbent company entirely. Instead, they work to peel away a portion of the consumer decision-making process, the way Birchbox offered women a new way to sample new beauty products from a variety of cosmetics and fragrance companies, without having to go to the Revlon or Estee Lauder store. Zipcar doesn\'t attempt to compete head to head with GM but rather to offer people who need transportation an alternative way to get around, without owning a car themselves, or being responsible for fuel, maintenance, or insurance.In a penetrating narrative filled with case studies and stories, Teixeira shows us how startups successfully disrupt industries--and what industry leaders must do to avoid being disrupted and protect their domain.