User Research: A Practical Guide to Designing Better Products and Services, Paperback/Stephanie Marsh

User Research: A Practical Guide to Designing Better Products and Services, Paperback/Stephanie Marsh

Detalii User Research: A Practical Guide

elefant.ro
Vânzător
elefant.ro
Pret
219.99 Lei
Categorie (vânzător)
Carte straina
Marca
Kogan Page

Produs actualizat în urmă cu 5 ani
Descriere YEO:

User Research: A Practical Guide - Disponibil la elefant.ro

Pe YEO găsești User Research: A Practical Guide de la Kogan Page, în categoria Carte straina.

Indiferent de nevoile tale, User Research: A Practical Guide to Designing Better Products and Services, Paperback/Stephanie Marsh din categoria Carte straina îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Caracteristici și Avantaje ale produsului User Research: A Practical Guide

  • Departament: gaming-carti-birotica
  • Ideal pentru pasionații de jocuri, birotică și distracție online.

Preț: 219.99 Lei

Caracteristicile produsului User Research: A Practical Guide

  • Brand: Kogan Page
  • Categoria: Carte straina
  • Magazin: elefant.ro
  • Ultima actualizare: 04-04-2020 22:39:53

Comandă User Research: A Practical Guide Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda User Research: A Practical Guide de la elefant.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.


Descriere magazin:
Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don\'t work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn\'t bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more. About the Author: Dr Stephanie Marsh is one of the UK\'s leading UX research professionals, and is currently a Lead User Researcher in the UK Government Digital Services. She was previously the Head of Digital Strategy for the UK Ministry of Defence and a user research consultant for Bunnyfoot (one of the UK\'s foremost user research consultancy provider, with clients including BBC, Arsenal, easy Jet, Boden and Oxfam).

User Research: A Practical Guide to Designing Better Products and Services, Paperback/Stephanie Marsh - 0 | YEO

Produse asemănătoare

Produse marca Kogan Page