New Strategic Selling, Paperback/Robert Miller

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New Strategic Selling, Paperback/Robert Miller - Disponibil la elefant.ro

Pe YEO găsești New Strategic Selling, Paperback/Robert Miller de la Kogan Page, în categoria Foreign Books.

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Preț: 151.35 Lei

Caracteristicile produsului New Strategic Selling, Paperback/Robert Miller

• Brand: Kogan Page
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 10-03-2025 01:50:24

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Descriere magazin:
One of the best books on selling ever published, The New Strategic Selling has changed sales and marketing for ever. Rejecting manipulative tactics and emphasizing process, Strategic Selling presented the idea of selling as a joint venture and introduced the influential concept of Win-Win. The response to Win-Win was immediate, and it helped to turn Miller Heiman, the small company that created Strategic Selling, into a global leader in sales and development with the most prestigious client list in the industry. A genuine business classic, this revised edition of The New Strategic Selling confronts the rapidly evolving world of business-to-business sales with real-world examples, strategies for confronting the competition and a special section featuring the most commonly asked questions from the Miller Heiman workshop.