In 2001, Ethiopian Television aired a documentary about a small, rural Village called Awra Amba, where women ploughed, men worked in the kitchen, and so-called harmful traditional practices did not exist.
Village Gone Viral uses the example of Awra Amba to consider.
The documentary radically challenged prevailing images of Ethiopia as a gender-conservative and aid-dependent place, and Awra Amba became a symbol of gender equality and sustainable development in Ethiopia and beyond.
In 2001, Ethiopian Television aired a documentary about a small, rural Village called Awra Amba, where women ploughed, men worked in the kitchen, and so-called harmful traditional practices did not exist