A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her.
In doing so, you will help economies prosper, and help provi.
You will know how to help companies increase profits, reduce waste, and remain competitive.
Your joy at work will grow.
When Coffee and Kale Compete by Alan Klement helps you Become better at creating and selling products that people will buy.
A Job to be Done is the process a consumer goes through whenever she aims to transform her existing life-situation into a preferred one, but cannot because there are constraints that stop her