Many big companies--famous brands, once loved and revered--often disappear into oblivion mainly due to their own follies.
The lessons learnt should enable you to run your businesses with lesser hiccups and maximize stakeholder return..
This book will help you understand many famous, frequent and common mistakes committed by businesses over time.
They could include compromising quality to cut costs, lack of professionalism in management, botched up mergers and acquisitions, customers being taken for granted, bad leadership, family squabbles, Corporate fraud, unmanageable debts and numerous others.
Instances of business Blunders and bloopers are many.
Companies such as Bethlehem Steel, Atari, Xerox, NCR, Mafatlal and Kingfisher Airlines once considered as the great ones to emulate, all failed to live up to their repute.
Even the infallible Nokia, BlackBerry, Woolworths and Lehman Brothers buckled.
Every business is tested for endurance and accomplishment but only a few extract strength and wisdom from their trying experiences.
Many businesses fail to address this basic truth.
In the unforgiving World of modern business they failed to adapt, only to perish.
Look at the once invincible Kodak or the seemingly unfailing Premier Padmini cars.
Many big companies--famous brands, once loved and revered--often disappear into oblivion mainly due to their own follies
