Description Published in association with the Bordeaux College of Business, this groundbreaking book applies Business pedagogy\'s powerful learning tool to the unique challenges of Wine Business management.
About the author Editor Pierre Mora is a marketing professor at KEDGE Business School i.
Within are Thirteen Cases drawn from the examples of Real Business success and calamity by an international group of respected Wine Business scholars.
Description Published in association with the Bordeaux College of Business, this groundbreaking book applies Business pedagogy\'s powerful learning tool to the unique challenges of Wine Business management