Every creator has the same problems with marketing.
The first 10,000 early buyers of Your Music and People have posted hundreds of 5-star reviews at sive.rs/m - but it is now being released to a wider audience..
Nobody knows the future, so focus on what doesn\'t change.
People like to pay.
Be valuable to others - not just yourself.
Money is just a neutral representation of value.
Proudly exclude most people.
Be extreme and sharply defined.
Get specific about what you want.
Call the destination and ask for directions.
Persistence is polite.
To be helped, be helpful.
People skills are counterintuitive.
Being weird is considerate.
Focus on others.
Marketing means being considerate.
Marketing is an extension of Your art.
Example points include: Business is just as creative as music.
Early readers called it one of the best books ever written on business marketing.
Though it uses Music as the example, it is meant for any creator trying to reach people.
It\'s not just for musicians.
Your Music and People shares a successful philosophy of getting Your work to the world by being creative, considerate, resourceful, and connected .
So after years of living the problems, he was able to learn the solutions.
How do you call attention to Your work? How do you get Your creations into people\'s minds and hearts ? How do you get fans to tell their friends ? How do you charge money for Your labor of love? How do you get the media to help ? Derek Sivers was a professional musician before he started a Music distribution company that helped 150,000 musicians sell their Music to over four million people.
Every creator has the same problems with marketing
