Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies First ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image.
Starting with Jacqueline Kennedy, who was the First to have a staffer with the title "press secretary," each chapter explores the relationship between a First lady and the media, the role played by her.
Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies First ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image
