"Most companies do a poor job of managing their brands.
Davis is a managing partner at Prophet\'s Chicago.
Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University About the Author THE AUTHOR SCOTT M.
C.
Scott Davis vividly illustrates well-managed and poorly managed Brand programs and provides the best methodology I have seen for improving Your Brand Asset management." -- Phil Kotler, S. "Most companies do a poor job of managing their brands