The definitive book on Sensory branding, shows how companies appeal to consumers\' five senses to sell products.
Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing "new car" aroma? Or that Kellogg\'s trademarked "crunch" is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafe freeze-dried coffee, as well as the aroma of the crystals, has been developed.
The definitive book on Sensory branding, shows how companies appeal to consumers\' five senses to sell products