From the \'new car\' aroma to the crunch of Kellog\'s cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding. .
From the \'new car\' aroma to the crunch of Kellog\'s cornflakes, understand how to appeal to the neglected senses: touch, taste and smell, and enter the new frontier of branding.