Business Development for Dummies - Anna Kennedy

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Business Development for Dummies - - Disponibil la libris.ro

Pe YEO găsești Business Development for Dummies - de la Anna Kennedy, în categoria Business & Economics.

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Preț: 156.19 Lei

Caracteristicile produsului Business Development for Dummies -

• Brand: Anna Kennedy
• Categoria: Business & Economics
• Magazin: libris.ro
• Ultima actualizare: 07-03-2025 01:38:19

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Descriere magazin:
Growing a small business requires more than just sales Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It\'s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You\'ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance. Realising that you can\'t just hire a sales guy and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it\'s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business. Learn the core concepts of business development, and how it differs from sales Build a practical, step-by-step business development strategy Incorporate marketing, sales, and customer management in general planning Develop and implement a growth-enhancing partnership strategy Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how.