Consumer Insights: Findings from Behavioral Research, Paperback/Joseph W. Alba Editor - Marketing Science Institute

Cumpara consumer insights: findings marketing science institute de calitate.
Pe yeo poti sa gasesti cel mai bun pret pentru consumer insights: findings marketing science institute

With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about Consumer judgments and behavior? Consumer Insights: Findings from Behavioral Research , edited by Joseph Alba of University of Florida, offers a collection of Findings on a broad range of Consumer behavior phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption.
Each of 42 entries, contributed by.
With profound changes in the marketing landscape, the question for researchers and marketers is: What are enduring insights about Consumer judgments and behavior? Consumer Insights: Findings from Behavioral Research , edited by Joseph Alba of University of Florida, offers a collection of Findings on a broad range of Consumer behavior phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption