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Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement.
Marketing professionals, coping with the digital revolution and the need to have their Strategic message heard internally and externally, are realizing That a digital strategy revolves around content and That content.
Signature stories--intriguing, authentic, and involving narratives--apply the power of stories to communicate a Strategic message.
Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement
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