In this book are described the most powerful tools available to craft a superior experiences for your customers and end users.
They can be used to optimize the design of good.
These Maps are a response to the realization that it is more efficient and successful to make products, services, and experiences that people want and need.
In the 20th-century product styling like advertising was about making people want things.
These powerful and flexible methods are collectively known as Experience maps.
In this book are described the most powerful tools available to craft a superior experiences for your customers and end users