The first book by a Coca-Cola CEO tells the remarkable Story of the company\'s revival.
DAVID BEASLEY is a writer based in Atlanta..
He now lives with his wife, Pamela, in Barbados.
Originally from Ireland, Isdell grew up in Zambia and attended college in South Africa.
About the Author: NEVILLE Isdell is the former Chairman and CEO of Coca-Cola.
Isdell\'s--and Coke\'s--Story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It\'s also a readable and important look at how companies can market and govern themselves more--ethically and to great success.
Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility.
Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey.
Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after reBuilding the tarnished Brand image of the world\'s leading soft-drink company.
The first book by a Coca-Cola CEO tells the remarkable Story of the company\'s revival
