This book provides fundamentally new insights into the seemingly elusive concept of Luxury using examples from real life and precise cases.
It\'s a must-read for those interested in luxury." Pietro Beccari, Executive Vice President Louis Vuitton "As a maker of high-end mechanical watches, we are impressed by the precision of th.
In their book the authors provide an elaborated overview on Luxury both from a researcher\'s and a manager\'s perspective.
Gilles Laurent, HEC Paris "Many asked me in the course of the year what is the essence of luxury, and there is in my opinion a one world answer to this: Luxury is pure emotion.
Dr.
Very enlightening reading for managers and consumers alike." Prof.
Rolls-Royce Motor Cars has been at the pinnacle of automotive Luxury for over 100 years and it is enlightening to see scientific research on the industry." Torsten M ller- tv s, CEO Rolls-Royce Motor Cars Ltd "This book provides a large coverage of research on luxury, combined with new practical approaches, such how to analyze the Luxury potential of a category on the basis of the price differentials.
Montgomery, Stanford University & former Dean, Singapore Management University "This new and interesting research provides insight into the unique world of Luxury and I have no doubt will prove a fascinating read for consumers and managers.
David B.
Dr. "The book Luxury: Marketing & Management will be of considerable interest to both managers and academics seeking to understand and manage Luxury goods in the 21st Century." Prof.
Providing empirical insights for Europe, America and Asia this book opens challenging perspectives to all those concerned with luxury.
Also, a new, precise and operational definition of Luxury is developed.
The concept of Luxury signals leads to a large variety of additional Marketing opportunities.
The outstanding feature is the development of the first numerical Luxury index allowing managers to compare various categories and signaling product opportunities.
This book provides fundamentally new insights into the seemingly elusive concept of Luxury using examples from real life and precise cases
