" The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way.
Compared to the comp.
A blended approach to Marketing is in its DNA. " Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of Online and Offline integration of any Marketing communications textbook.
I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns. " The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way