Consumer culture is becoming increasingly diverse.
This book Will provide current and Future leaders with a learnable, teachable,.
Understanding what microcultures are and how they work can help counter this.
Yet companies continue to use practices That assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from That company.
More bespoke solutions are stealing share from companies who innovate for the masses.
Markets are fragmenting.
Consumer culture is becoming increasingly diverse