Consumer culture is becoming increasingly diverse.
It Will enable you to create solutions for the influential microcultures today, That Will Shape the macrocultures That Will impact Your Business tomorrow..
It Will help leaders get past the industry-led lens That they\'ve unknowingly become accustomed to and explore opportunities through a purely consumer-led, empathic lens.
This book Will provide current and Future leaders with a learnable, teachable, repeatable, and most importantly, scalable framework with which to drive true organizational transformation.
Understanding what microcultures are and how they work can help counter this.
Yet companies continue to use practices That assume the opposite, creating a fundamental disconnect between why a company does what it does, and why people buy from That company.
More bespoke solutions are stealing share from companies who innovate for the masses.
Markets are fragmenting.
Consumer culture is becoming increasingly diverse
