The 3 rd edition of this wildly popular bestseller has the same content as the previous two.
Specific Buyer Beliefs, when missing or weak cause these objection.
Research with thousands of salespeople across industries demonstrates: Objections that stop almost all Sales are common and repetitive.
We hope works for you.
The change was made to accommodate how people use the book.
The difference is in the sequencing of the Parts and Chapters.
The 3 rd edition of this wildly popular bestseller has the same content as the previous two