The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--the foremost expert on effective persuasion ( Harvard Business Review )--explains how it\'s not necessarily the message itself that changes minds, but the key moment before you deliver that message.
It belongs on the shelf of anyone in business, from the CEO to the newest salesperson ( Forbes )..
His book is an essential tool for anyone serious about science based business strategies...and is destined to be an instant classic.
He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, Yes.
From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda.
Altering a listener\'s attitudes, beliefs, or experiences isn\'t necessary, says Cialdini--all that\'s required is for a communicator to redirect the audience\'s focus of attention before a relevant action.
Named a Best Business Books of 2016 by the Financial Times , and compelling by The Wall Street Journal , Cialdini\'s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader.
In other words, to change minds a pre-suader must also change states of mind.
Optimal persuasion is achieved only through optimal pre -suasion.
What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it.
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini--the foremost expert on effective persuasion ( Harvard Business Review )--explains how it\'s not necessarily the message itself that changes minds, but the key moment before you deliver that message
