When it comes to persuasion, success can begin before you say a word. `Mind-blowing.'
Management Today `Accessible and intellectually rigorous.'
Books of the Year, The Times `Fascinating, fluent and original.'
Tim Harford, author of The Undercover Economist Strikes Back.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.
And as Cialdini reveals, it's a world you can master.
This is the world of `pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say `yes' even before they are asked.
Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. `An instant classic.'
Forbes `Utterly fascinating.'
Adam Grant, author of Originals and Give and Take `Shockingly insightful.'
Chip Heath, co-author of Switch and Made to Stick NEW YORK TIMES BESTSELLER In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion.
When it comes to persuasion, success can begin before you say a word
