Produs

Influence: Science and Practice - Robert B. Cialdini

Name: Influence: Science and Practice - Robert B. Cialdini
Brand: Robert Cialdini
Price: 347.15 RON
Availability: InStock

Vânzător

libris.ro

Cumpără

Pret

347.15 Lei 433.94 Lei

Categorie (vânzător)

Psychology

Marca

Robert Cialdini

Produs actualizat în urmă cu 1 oră

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Influence: Science and Practice - - Disponibil la libris.ro

Pe YEO găsești Influence: Science and Practice - de la Robert Cialdini, în categoria Psychology.

Indiferent de nevoile tale, Influence: Science and Practice - Robert B. Cialdini din categoria Psychology îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 347.15 Lei

Caracteristicile produsului Influence: Science and Practice -

Brand: Robert Cialdini
Categoria: Psychology
Magazin: libris.ro
Ultima actualizare: 01-07-2026 12:25:58

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Descriere magazin:
In his bestselling book, Cialdini, former salesperson, fundraiser, and advertiser, examines the science and practice of compliance. Widely used in classes, this eagerly awaited revision includes updated coverage of popular culture and new technology and more on how compliance principles work in other cultures. n nInfluence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another\'s request).n nWritten in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.n nCialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.n

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