Influence: Science and Practice - Robert B. Cialdini

Descriere YEO:

Influence: Science and Practice - - Disponibil la libris.ro

Pe YEO găsești Influence: Science and Practice - de la Robert Cialdini, în categoria Psychology.

Indiferent de nevoile tale, Influence: Science and Practice - Robert B. Cialdini din categoria Psychology îți poate aduce un echilibru perfect între calitate și preț, cu avantaje practice și moderne.

Preț: 390.55 Lei

Caracteristicile produsului Influence: Science and Practice -

• Brand: Robert Cialdini
• Categoria: Psychology
• Magazin: libris.ro
• Ultima actualizare: 28-10-2025 01:22:05

Comandă Influence: Science and Practice - Online, Simplu și Rapid

Prin intermediul platformei YEO, poți comanda Influence: Science and Practice - de la libris.ro rapid și în siguranță. Bucură-te de o experiență de cumpărături online optimizată și descoperă cele mai bune oferte actualizate constant.

Descriere magazin:
In his bestselling book, Cialdini, former salesperson, fundraiser, and advertiser, examines the science and practice of compliance. Widely used in classes, this eagerly awaited revision includes updated coverage of popular culture and new technology and more on how compliance principles work in other cultures. Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say yes to another\'s request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say yes. Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.