Selling and Sales Management provides a comprehensive introduction to selling and Sales management.
He is also a professor in Sales and Sales Management and teaches at business schools in Belgium (Antwerp Management School, Solvay Business school), the Netherlands (Tias Business School) and in the UK (Cranfield School of Management)..
R gis Lemmens is the founder of Sales Cubes, a consulting firm which helps Sales organizations to innovate and co-create value with their customers.
His research interests are in selling, customer relationships and the management of Sales operations.
Bill Donaldson is Research Professor of Marketing at Aberdeen Business School, Robert Gordon University, Aberdeen.
He has designed and delivered programmes globally and has also co-authored with Regis and Bill the book From Selling to Co-creating (BIS Publishers, 2014) and numerous academic and practitioner oriented articles and reports.
His main areas of expertise and research are Professional Selling and Sales Management, Executive Education and Organizational Development.
About the Author: Javier Marcos Cuevas is the Director of Custom Programmes, Executive Education and Senior Teaching Faculty at the University of Cambridge Judge Business School.
Packed full of insightful real life case studies, the 4th edition also includes new chapters on Key Account Management and Negotiation, and fully updated coverage of technology and sales.
Selling and Sales Management provides a comprehensive introduction to selling and Sales management
