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Cumpara the brand-driven ceo: rotman-utp publishing de calitate.
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The Brand-Driven CEO demonstrates how senior leadership can use their Brand to align and guide the behaviours, decisions, and operations of their entire organization and drive Brand and shareholder value.
He introduces the "New 4P\'s" of Brand management: people, process, IP, and.
Author David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between Brand and marketing management.
The Brand-Driven CEO demonstrates how senior leadership can use their Brand to align and guide the behaviours, decisions, and operations of their entire organization and drive Brand and shareholder value
Uneori, aceste descrieri pot contine inadvertente. De asemenea, imaginea este informativa si poate contine accesorii neincluse in pachetele standard.
