The Complete Marketer: 60 Essential Concepts for Marketing Excellence, Paperback/Malcolm McDonald

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Caracteristicile produsului The Complete Marketer: 60 Essential

• Brand: Kogan Page
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 11-09-2025 01:54:34

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Descriere magazin:
The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters - including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team. McDonald and Meldrum have simplified the marketing discipline - translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors\' marketing know-how to every aspect of the marketing mix, making it a valuable resource for general managers, non marketers and marketing students.