The Personalization Paradox: Why Companies Fail (and How To Succeed) at Delivering Personalized Experiences at Scale/Val Swisher

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• Brand: XML Press
• Categoria: Foreign Books
• Magazin: elefant.ro
• Ultima actualizare: 22-08-2021 22:06:30

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According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: 1) Most companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up. 2) Very few companies believe they are delivering enough personalized content, or deliver it we