According to Infosys, 86% of consumers surveyed indicated that Personalized content has some impact on what they purchase and 25% said that Personalization plays a large role in their purchases. 2) Very few Companies believe they are Delivering enough Personalized content, or deliver it we.
And yet, looking at the data, two things stand out: 1) Most Companies say that personalizing the customer experience is a critical "must have," and they have the statistics to back it up.
According to Infosys, 86% of consumers surveyed indicated that Personalized content has some impact on what they purchase and 25% said that Personalization plays a large role in their purchases