Trading up isn\'t just for the wealthy anymore.
Trading Up has become the definitiv.
In dozens of categories, these new Luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old Luxury goods.
Or a construction worker splurges on a $3,000 set of Callaway golf clubs.
Or a young professional buys only Kendall-Jackson premium wines.
These days no one is shocked when an administrative assistant buys silk pajamas at Victoria\'s Secret.
Trading up isn\'t just for the wealthy anymore